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What you'll accomplish

Vendor research, competitive analysis, and market benchmarking that used to take hours can compress into 15-30 minutes with Perplexity, and every claim comes with cited sources you can link in your business case or recommendation memo. Unlike ChatGPT, Perplexity searches the live web.

What you'll need

  • A Perplexity account at perplexity.ai (free tier is sufficient for most research; Pro $20/month for more depth)
  • A research question in mind: vendor comparison, market size, regulatory context, or technology overview
  • Time needed: 5 minutes to set up; immediate research value
  • Cost: Free / Pro $20/month

Use Perplexity for Vendor and Market Research

Step 1: Create your account

  1. Go to perplexity.ai
  2. Click Sign Up (top right) and sign in with Google or create an account
  3. No setup or configuration needed. You're ready to search immediately

What you should see: The Perplexity search interface with a large search/chat box in the center.

Tools:ChatGPTPerplexity